Successful website marketing campaigns are based around three basic principles: general traffic, selective traffic, and analytics. Today we will be discussing the tools used to promote general traffic and increased web-presence.
General traffic tools are often referred to as “Top of the Funnel” techniques. Properly utilizing these techniques can ensure that you reach your target audience, and include:
1. Increasing the number of pages on your website.
2. Increasing inbound links.
3. Using social media.
Though simple, most websites lack these basic elements or fail to use them properly.
Increasing the number of pages on your website alone will not increase your web-traffic. When using this technique, it is crucial that all information created be relevant, unique, and useful to potential viewers. This content must be properly coded and tagged to ensure that potential viewers come across your website when using search engines. THIS IS NOT SEARCH ENGINE OPTIMIZATION. Any web development firm worth their salt will properly code and tag your website.
Top of the Funnel techniques numbers 2 and 3 go hand in hand. The World Wide Web is essentially a popularity contest. When few people visit your site, you will get even fewer unique visits. Increased inbound links today mean even more traffic tomorrow. Breaking the cycle can be difficult, but is always doable. This process starts and ends with social media. Integrate your social media pages and website. Post relevant and insightful information to your Facebook. Regularly tweet and share content. Start a blog. And always provide links to your website. These tactics are time consuming but guarantee increased traffic.
Stay tuned for Parts 2 and 3 covering targeted website traffic and analytics. Feel free to contact us with any questions or to request marketing consultation services.